Strategies by Entrepreneur to Attract Internal and External Customers

Blog Post Makers - Assignment Help Experts - Top Class Assignment Writing Company

In order to attract internal customers, entrepreneur should provide the training and development programs. It can be helpful in developing personal as well as professional skills and knowledge and motivate internal customers towards the work or assignment. Training and development programs by entrepreneur are also helpful for the employees to increase the productivity of employees that helps the company to achieve competitive advantages in the market (Baum, Frese & Baron, 2007). Entrepreneur should also introduce new policies and performance appraisal system within the organization. It can help entrepreneur to effectively calculate the performance of employees and helpful to provide effective plans according to the performance of employees. It can helpful for employees to develop in the organization and provide effective services in order to achieve organizational goals and objectives in the international market. Entrepreneur should also consider some monitory and non-monitory benefits for the employees. It can be helpful for entrepreneur to improve the productivity of employees and also helpful to motivate employees towards the work (Skorman & Guthrie, 2007).

To attract customer or external customers in the market, entrepreneur should use effective marketing mix strategies. It can be helpful for entrepreneur to attract customers towards the products and services in the market. Marketing mix strategies provides a platform for the entrepreneur to define product features in front of the customers in the market. With the help of marketing mix strategies, entrepreneur is able to describe price of the products and also to describe the promotion strategies that helps in attracting domestic a well as global customers for the products and services (Cross & Morales, 2007). Entrepreneur should also consider the promotional strategies for attracting customers in the market. Entrepreneur can include different promotional tools such as internet, video, mobile, etc. that are helpful to influence the mind of customers and motivate them to purchase products and services in the market (Stokes, Wilson & Mador, 2010).

References

Baum, J. R., Frese, M. & Baron, R. A. (2007). The Psychology of Entrepreneurship. UK: Routledge.

Cross, J. C. & Morales, A. (2007). Street entrepreneurs: people, place and politics in local and global perspective. UK: Routledge.

Skorman, S. & Guthrie, C. (2007). Confessions of a Serial Entrepreneur: Why I Can't Stop Starting Over. USA: John Wiley & Sons.

Stokes, D., Wilson, N. & Mador, M. (2010). Entrepreneurship. USA: Cengage Learning EMEA.

Sales Staff and Independent Reps

Once the marketing strategies has been developed by the firms, than it is important to hire both sales staff and the independent reps. Sales staff and independent reps have their own importance. In this, sales staff has direct connection with the organization and with the customers. Along with this, sales staff also effectively represents the product or service in the market at front of customers. They have ability to understand customers’ need and try to provide maximum satisfaction to the customer that will be beneficial for the organization (Novick, 2000).

Through sales staff, organization can easily capture the market and can know the customers reaction towards its product or service. Sales staff generates the revenue for the organization and they perform and fulfill their responsibility in proper way. Sales staff provides accurate information to the company regarding the competitors and market situation. Sales staff can be controlled by the firm in easy and supportive form (Kasper, 2005).

Independents reps are the representative, agents etc. they generate business for the organization and help in establishing the new business or product in the market. Organization appoints its independents reps in that area where sales force does not require selling its products (Schiffman, 2009). They work for the organization but they do not directly connect with the organization. Independents reps increase the sales as well as decrease cost of the organization.

---

If you have any assignment help related query then please send your query at - Info@assignmenthelpexperts.com

You can call me at following toll free numbers;

• Call: UK Toll free no - 0044-808-189-1311
• USA/CA Toll free no - 001-877-839-9989